May 12, 2013

India Automobile Business | Ford's big plans and strategy

The Blue Oval is expecting a big-
volume run with the EcoSport. Ford
desperately needs a hit after
success of the Figo and a faltering
strategy on the Fiesta. But it's not
just large domestic sales with the
EcoSport, the company also expects
significant export potential.
Joginder Singh, president and
managing director of Ford India,
tells us more on the new Ford
product.

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