Virat Kohli's sensational form has made him the hottest ODI cricketer on the planet and also a potential star for the marketing world. At 23, Kohli's exploits on the field, combined with his youth, good looks and attitude make him a compelling ambassador for brand endorsements. Kohli has hit an incredible 3 hundreds in 4 matches -form which has seen his annual endorsement fee shoot up past the 3 crore per brand mark. According to reports Kohli is poised to sign a two-three fresh endorsement deals at new rates, which have soared three fold from just under 1 crore he charged a year ago. Virat Kohli's sensational run of form has taken him right next to the superstars of Indian cricket, as far as endorsements are concerned.
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